Designer and Creative Director
A hotel in the heart of Hong Kong’s Kowloon district needed to revitalize their event spaces in order to remain relevant in an increasingly competitive market with new hotel openings happening daily.
Colin Cowie Lifestyle was commissioned to develop and activate a ballroom program. Upon visiting the space however, it became quickly evident any level of success for the ballroom could only be achieved by revitalizing the hotel in its entirety.
As Creative Director for the redesign of the 600 room Mira, Colin Cowie oversaw everything from uniforms, decor, music programming and run of the event space. Turning what was once known as a business hotel to a lifestyle space used by locals and visitors to the city alike.
Benchmarks:
- Timeless design and logical programming continue hotel‘s relevance in a very dynamic market
- Ballroom remains fully booked through use of a variety of Colin Cowie Wedding Packages